Privacy Notice

Consumer Privacy Notice

Section 1

Who we are and why we care about our customers data
Edwards of Conwy Ltd is a private company registered in England and Wales, company number 06302163. Our registered office is; Edwards of Conwy Ltd, 18 High St, Conwy, LL32 8DE.

Here at Edwards of Conwy Ltd we are committed to maintaining the trust and confidence of our customers, we take your privacy very seriously. This document explains how we collect, store and handle your personal data.

For the purpose of this document the data controller of the information you provide us is Edwards of Conwy Ltd (referred to in this policy as “we” or “us”). The term “data controller” is a legal phrase used to describe the person or entity that controls the way information is used and processed. We are committed to ensuring that your privacy is protected.

The purpose of this notice is to:
• set out the types of personal data that we collect
• explain how and why we collect and use your personal data
• explain when and why we will share personal data and with other organisations
• explain the rights and choices you have when it comes to your personal data

This policy applied to you if your use our services (referred to in this Policy as “our services”). Using our Services means:

  • taking part in promotions & competitions
  • shopping with us online, in-store, over the phone or where this Policy is posted
  • being a member of our loyalty scheme
  • taking part in promotions & competitions
  • contacting us with a query or feedback about any of our services
  • entering our recruitment process
  • visiting our premises

Section 2

Information we hold about you & who we share this with

General Personal Data
When you use our services, you may provide us with your personal details, including your full name, billing and shipping addresses, email addresses, phone numbers and date of birth and title.

We may share your personal data with other organisations (which are specific to the product/service you are receiving as listed above), as well as some general core service providers such as IT/Security companies or similar. We will only send our service providers the personal data that they need to fulfil their service to us, this includes the transfer of information between ourselves and our sister company “The Traditional Welsh Sausage Company Ltd.”.

External service providers will each have their own privacy policy however, we will always set out our expectations in relation to keeping your personal data secure and hold them fully responsible for meeting those expectations.

In addition to this we may also share your personal data in the following circumstances:
• if the law or a public authority says we must share the personal data
• if we need to share personal data in order to establish, exercise or defend our legal rights and property.
• As part of the purchase, merger or reorganisation of the business. The organisation receiving your personal data can use your personal data in the same way as us; or to any other successors in title  to our business.

Additional Personal Data (by service)
In addition to the above, you may also provide the specific information required for the services listed below. This information may be shared with the respective third parties (also listed below).

When you visit our premises, we may collect:

• time and date logs of any visits to any of our sites.
• CCTV Images
• details of any recent travel
• Health information (see additional notes under “Special Category Data”)
   This information may be shared with: Food Safety Standards Agency and the Local Authority.

When you enter our recruitment process, we may collect:
• Job position applied for
• Home address
• Details on your education & qualifications
• Previous & current employment details (incl. pay)
• Health information (see additional notes under “Special Category Data”)
• Driving licence and conviction information (see additional notes under “Special Category Data”)
• The contact details of your references
• Your signature
• Other information as provided within your CV (if applicable)
This information may be shared with: Your listed references, the Food Safety Standards Agency and the Local Authority.

When you use our website, we may collect:
• Information about your online purchases (for example, what you have bought, when and where you bought it and how you paid for it)
• Information about your online browsing behaviour on our Website
• Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers).
This information may be shared with: Our website developers, Google Analytics, our chosen payment service provider (such as “Sage Pay” or similar) & our chosen courier company.

When you use our Loyalty Scheme, we may collect:
•Transaction information, including the in-store purchases you earn loyalty points for and how you use your Loyalty card redemptions.
• Information relating to your hobbies and interests.
•Details of your activity following emails and other digital communications we send to you, including which emails you open, how long you spend reading them, which links (if any) that you may click on.
This information may be shared with: Our chosen Loyalty Card Scheme provider.

When you shop with us in-store or over the phone we may collect:
• Transaction information, including the purchases you pre-order.
• Method of payment
• Dietary information.
• CCTV images
This information may be shared with: Our chosen courier company.

 When you place an advanced order (for collection) during the Christmas period, we may collect:

• Collection time/date

• Name and address

• Telephone number

This information may be shared with 2visualise Ltd, who own the ‘Butcher’s App that we use to collect your data for Christmas Order only

When you take part in promotions & competitions we may collect:

• Circumstantial personal data specific to the promotions / competition format, for example you may be asked to share an image, make a comment or give feedback.
This information may be shared with: Our chosen courier company.

When you contact us with a query (or if we contact you) or when you take part surveys or questionnaires about our services, we may collect:
• Circumstantial personal data you provide about yourself in relation to the query
• Your feedback and contributions to customer surveys and questionnaires

 What we use your info formation and our legal basis for doing so

We use the personal information we hold about you for a number of different purposes, which we list below. Under data protection law we need to have a valid legal basis for using your personal information, these are set out below in italics.

• To enable you to order/purchase our products and access our services.
• To enable us to fulfil those orders and provide you with progress updates throughout.
• To enable us to provide you with the products and services you have purchased with the highest possible level of customer service.
• To manage any account, you have registered with us including your preferences for marketing communications.
• To carry out market research to better understand your views on our products and services.
• To Manage and improve our day to day operations.
• To carry out internal research to improve the range of products offered and associated products and services we can offer you and to help identify new products and services we may wish to offer in the future.
• To enable us to present you with personalised communications.
• To manage promotions, competitions and any other marketing activity you may take part in.
• To verify your identity
• To detect and prevent fraud and other illegal activities (and to assist regulators, trade bodies and law enforcement agencies in relation to the same)
• To comply with the law

(a) Consent: you the individual have given clear consent for us to process your personal data for a specific purpose.
(b) Contract: the processing is necessary for a contract we have with you the individual, or because you have asked us to take specific steps before entering into a contract.
(c) Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).
(d) Vital interests: the processing is necessary to protect someone’s life.
(e) Public task: the processing is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law.
(f) Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect you the individual’s personal data which overrides those legitimate interests.

Special category personal data
We use the special category personal data we hold about you for a number of different purposes, which we list below. Data protection law prohibits us from processing any special category personal data unless we have a valid legal basis for using your personal information (as listed above) and additionally, can also satisfy at least one of the specific special category data processing conditions laid down by data protection law, these are set out below in italics.

We will also use the special category personal data we hold about you for the following reasons:

  • To comply with and demonstrate compliance with best practice and any applicable laws.
  • To comply and demonstrate compliance with any regulatory requirements such as the Food Standard Agencies “Regulatory Guidance and Best Practice Advice for Food Business Operators”.

In these cases, the condition(s) we rely upon for processing the information is that the processing is necessary for reasons of public interest in the area of public health & processing is necessary for the establishment, exercise or defence of legal claims.

We will not otherwise process your sensitive or special category information unless you have given us explicit consent to do so.

Protection of your personal data
We know how important it is to securely store, protect and manage your personal data. We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. To ensure internal confidentiality we only authorise access to employees who need it to carry out their job responsibilities, we use full login and password controls on our computer systems.

International Transfer of your Information
We do not transfer any of your personal data outside the European Economic Area.         

How long we keep your information for
To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need it for the purposes we acquired it in the first place. The length of time each piece of data is kept varies, a full breakdown on how long we keep your personal data for can be found on the “Data Retention Schedule” (available by request).

Further Information

Marketing Emails/Preferences


When using our website, if you have added an item to your cart but have left before completing checkout, we will send you an email 1 hour and then 1 day after as a reminder if you wish to complete your purchase. These are known as ‘Abandoned Cart Emails’, If you wish to unsubscribe there is an unsubscribe button at the bottom of these emails.


If you wish to unsubscribe from our newsletter please email

Loyalty Card Scheme

If you have registered as a member of our Loyalty Card Scheme and want to opt out of marketing emails or update your preference please go to:

If you no longer want to be part of our Loyalty Card Scheme, please email and all your details including transactions history and points will be removed from our data base.

 External links within our website

Our Website may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations. The full terms and conditions of use for our website can be found here.

Google analytics & Cookies in relation to our website
Edwards of Conwy ( use non-unique cookies on this website for the purpose of website performance. These cookies collect anonymous information on how people use our Site. For example, we may use cookies to help us understand how you arrive at our Site, browse or use our Site and highlight areas where we can improve. The data stored by these cookies never shows personal details from which your individual identity can be established. We use Google Analytics, for example, to anonymously track website usage and activity.

Account based Cookies
When using our website ( additional cookies are utilised to allow users to; login to their accounts and ensure that a logged in users can access their account information. These cookies expire after 24 hours.

Social Media Platforms
Communication, engagement or any other action taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions, as well as the privacy policies, held with each social media platform respectively. Users are advised to use social media platforms wisely and communicate / engage upon them with due diligence in regard to their own privacy and personal details. The Traditional Welsh Sausage Company Ltd may use social sharing buttons which help share web content directly from web pages to the social media platform in question when such buttons are clicked upon. We advise users that using such social sharing buttons is at the user’s discretion and note that the social media platform may track and save your request to share a web page respectively through your social media account.

Shortened Links in Social Media
The Traditional Welsh Sausage Company Ltd may share web links to relevant web pages through our social media accounts. By default, some social media platforms shorten lengthy URL’s (web addresses) to shorter formats. Users are advised to take caution and make a judgement before clicking any shortened URL’s published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URL’s are published, many social media platforms are prone to spam and hacking, and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Competitions on Social Media Platforms
From time to time we may run promotional activity / competitions via our social media platforms. Users entering such activities will have their public screen name shared and be contacted via the social media platform in question for the sole purpose of notifying the winner. Each promotion/competition will be served with its own terms and conditions, the data we collect is outlined earlier on in this document (see earlier section “Additional Personal Data (by service)”).

The Recruitment Process
The information collected during the recruitment process (see earlier section “Additional Personal Data (by service)”) is done so in order to carry out the necessary processing required for recruitment under the legal basis of legitimate interests. This information will be used for the purpose or recruitment within The Traditional Welsh Sausage Company and its Sister Company (Edwards of Conwy Ltd) only.

If your application for employment is successful, any personal data gathered during the recruitment process will be transferred to your Human Resources file and retained for the duration of your employment (and in some cases beyond), you will be provided with a staff privacy notice outlining this.

If your application for employment is unsuccessful, we will hold your data on file for (up to) 4 weeks after the end of the relevant recruitment process. If you authorise us to do so (using a tick box) then we will keep your personal data on file for (up to) a further 5 months for consideration for future employment opportunities. At the end of that total period, or once you withdraw your consent, your data will be securely destroyed. You can contact us to withdraw your consent at any time. Opting not to provide this consent will not have an adverse effect on your application.

Section 3

Individual Rights and where to go if you want more information

The Information Commissioner’s Office (ICO) regulates data protection and privacy matters in the UK. They make a lot of information accessible on their website and they ensure that the registered details of all data controllers such as ourselves are available publicly. You can access them on the ICO’s website.


Data protection legislation provides individuals with a number of different rights in relation to their data. For example, you have the right to ask us whether we hold information about you and if so, for us to give you certain details about that information and/or the information itself. This right is commonly known as a “subject access request”. Certain exemptions and conditions apply to this right.


There are other rights which you may also be able to exercise, such as the right to have inaccurate personal data rectified, to object to the processing of personal data, to object to direct marketing, to the erasure of personal data or to have the processing of your personal data restricted as well as the right to have electronic data made portable. All these rights are subject to certain conditions and exemptions.


For more information on your rights as an individual please visit the ICO’s website:


You can exercise these rights by contacting us at any time, if you wish to do so, or obtain further information about these rights, please contact us using the details provided at the end of policy.


Ability to withdraw consent

Where your personal data is processed on the basis of your consent or explicit consent, you have the right to withdraw your consent to the processing at any time. You can do this by contacting us using the details provided at the end of policy.Any withdrawal of consent will not affect the lawfulness of any processing of your personal data based on consent before the withdrawal is notified.



If any or your personal details change during the time you make use of our services you should notify us using the details provided at the end of this policy and provide us with the updated accurate information.


You can make a complaint to the ICO at any time about the way we use your information. However, we hope that you would consider raising any issue or complaint you have with us first. We will always do our best to solve any problems you may have.


Updates to this privacy policy
We review the ways we use your information regularly. In doing so, we may change what kind of information we collect, how we store it, who we share it with and how we act on it. Consequently, we will need to change this privacy policy from time to time to keep it accurate and up to date.

We will keep this policy under regular review to ensure it is accurate and kept up to date. This policy was last updated on 14/08/19

Contact us

You are welcome to get in touch with us to discuss your information at any time. Our contact details are here:

Edwards of Conwy Ltd, 18 High St, Conwy, LL32 8DE

01492 592443